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For instance, consider the question 'How satisfied are you with our products?' The options on a 5-point range can be: Extremely dissatisfied, somewhat dissatisfied, neutral, somewhat satisfied, and extremely satisfied. Bipolar Likert scale surveysīipolar Likert scale surveys use opposite adjectives on the ends of the scale. The above question makes a respondent think about the 'helpfulness' of the article - a single quality and is an example of a Likert scale question. Respondents need to feel the presence or absence of quality.įor instance, consider the question 'How helpful is this article?' The options on a 5-point scale can be: Not at all helpful, slightly helpful, neutral, slightly helpful, and very helpful. It pushes respondents to think of a product or service attribute in a specific direction. This type of survey uses a single adjective on the response scale. Types of Likert scale surveys Unipolar Likert scale surveys

The options range from 'Not so helpful' to 'Very helpful'. Likert scale questionnaire is used to collect customer feedback after an interaction with a customer support executive. Some of the common Likert scale examples are below:Ĭustomer satisfaction survey: Likert scale satisfaction questions are an excellent option for businesses to know if their customers are satisfied with their products and services.Ĭustomer service survey: This type of survey includes a Likert scale 5-point questions. Likert scale surveys are used in different types of customer, employee, and event surveys. Example of a Likert scale survey question Likert scale question type finds out to what extent they felt satisfied or dissatisfied. It is not enough to know at times whether they felt satisfied or not. Likert scale survey helps you discover the strengths and improvements areas of your product or service offering.Ĭompared to 'Yes/No' questions, Likert scale question gives you the degree of the respondents' experience. They are simple, easy-to-use, and easy-to-answer.

Likert scale surveys are popular among market researchers as they collect feedback, opinion, and experience data. With respondents having to select one of the given answer options. A Likert scale survey has one or more questions with 5 or 7 point scale collecting responses on a range of experiences that span from one attitude to an opposite attitude.